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TODAY I LEARNED

9 posts about #design

TIL about the attention economy

As a UX designer, the product you create will constantly compete for users’ attention. If users are paying attention to one thing, like a notification on their mobile phone, it means they’re ignoring something else, so users have to be selective about how they spend time! This battle over users’ attention is referred to as the attention economy.

The term attention economy originated with psychologist and Nobel Laureate Herbert A. Simon, who believed that there are limits on what humans can think about and do at one time. Many scientists believe that humans aren’t very good multitaskers; technology should help users, not distract them. The more distracted a person is, the less likely they are to complete a task well.

Learned by aldo-mosqueda on Jun 14, 2021

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The Mehrabian rule

Today I learn the Mehrabian 7-38-55 rule. The rule states that: 7% of meaning is communicated through spoken word 38% through tone of voice, and 55 % through body language.

It was developed by psychology professor Albert Mehrabian at the University of California, Los Angeles.

So... it is always a good idea to keep our cameras on at every meeting ;)

Learned by aldo-mosqueda on May 28, 2021

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User Stories

As a [UX Designer] I want to [embrace Agile] so that [I can make my projects user-centered]

TIL that User Stories were originated as part of the Agile and SCRUM development methodologies. A tool so simple yet so powerful, it is a great design method that enhances collaboration.

Read the entire article: https://bit.ly/3tkB3RE

Learned by aldo-mosqueda on May 5, 2021

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P.A.R.A. Method

P.A.R.A. stands for Projects — Areas — Resources — Archives

A Project is “a series of tasks linked to a goal, with a deadline.”

An Area of responsibility is “a sphere of activity with a standard to be maintained over time.”

A Resource is “a topic or theme of ongoing interest.”

Archives include “inactive items from the other three categories.”

This Method has captured my attention and has been an exceptional tool for assign our projects, tasks, and resources.

Learned by juan-castillo on Apr 6, 2021

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A11Y

Today I learned that A11Y is an abbreviation for accessibility this word has eleven letters between A and Y.

Learned by aldo-mosqueda on Apr 6, 2021

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What is your car color?

Did you know that your car color can say a lot about how you want to be perceived by other people? Here is a list of some colors and their own meanings.

White: This color evokes freshness, cleanness, youth, and modernity.

Black: This is the most popular color in luxury vehicles. Black can be described as a sexy, powerful, and mysterious color.

Silver: This color is linked to a sense of innovation and modernity, that is why a lot of high tech products go for silver.

Red: This is a bold color, if your car is red this might mean you want to show an image of power, action, and confidence.

Blue: Blue is often described as the color of stability and safety. If your car is blue this might mean you are a trustworthy person.

Yellow: If you drive a yellow car might mean that you are a happy person or maybe a person who likes to take risks.

Gray: If you have a gray car this could mean you are a person who does not want to stand out, and prefers something a bit more ¨subtle¨ instead.

Learned by omar-miranda on Mar 19, 2021

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SoulTrain

If music is the food of the soul. Dancing is the spirit's dessert.

https://www.youtube.com/watch?v=RecY5iZn6B0&list=RD_UxO01gG5z4&index=10

Learned by jose-muniz on Mar 6, 2021

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THE HOOK IS IN EXPERIENCE

When working with brands, yep, its image and its communication are essential. But, TODAY I LEARNED: EXPERIENCE IS THE REAL HOOK!! People will forget what you say, people will forget what you do, but they will never forget HOW YOU MAKE THEM FEEL!!! Right???

In life, sometimes I tend to observe and analyze stuff that would help me to improve something, especially at work. There is a local fashion brand I used to follow (as a fan, I must say) because -besides their clothes are cute- I loved their branding and how they work with their social media communication. Well, I am working with my own fashion brand and I tend to look at the mentioned one as a visual reference. But I wanted to know how their logistics works and I tried to buy something to learn about it, BUT THE EXPERIENCE WAS TERRIBLE! They made me feel ignored and even stupid with their election of some words...

I must say this post is not about talking sh** about a brand and complain about it. Is about expose a case so we can understand why EXPERIENCE is the real value. Even if you have the most beautiful, luxurious, good vibing brand, if you gave a negative experience YOU WILL LOST a follower and probably A CLIENT!

Consumers will transmit their experience: positive or negative. It could become viral and have a huge impact. So, if you really want to capitalize with it, GIVE THE BEST EXPERIENCE EVER TO YOUR AUDIENCE! You could even create brand ambassadors by doing it!

xoxo

Learned by graciela-virgen on Feb 25, 2021

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UGC enhancing the customer experience

Customer experience has never been more critical. Consumers crave enjoyable experiences with brands that are memorable. User-generated content (UGC) ticks all the boxes when it comes to connective content:

  • It builds and strengthens communities

  • It’s relatable and uplifting

  • It enables brands to meet customers where they’re already hanging out

  • It helps brands generate tons more content against a backdrop of stay-at-home orders and restrictive measures

UGC will be a common theme in 2021 as a significant content resource.

Learned by juan-castillo on Feb 16, 2021

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