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TODAY I LEARNED

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2 posts by graciela-virgen

THE MEANING AND POWER OF WORDS (ONLINE)

If the interpretation of messages in an oral face-to-face conversation is too subjective —even with clear tones of voice and body language— imagine when communicating through a screen! We have to be assertive AF!   I believe that to be assertive through texts messages we need to consider WRITING RULES such as spelling (correct use of punctuation marks, accents, and capital letters), syntax (the way in which words and the groups they form are combined to express meanings, as well as the relationships established between all these units), and semantics (the meaning and changes in the meaning of words and expressions).   To the point> Semantically speaking, it is important to consider that there are two divisions in this area: denotation and connotation.   The denotation: This is the original or formally accepted expression of the word, this is the word that is formally found in encyclopedic dictionaries and is universally accepted.   Connotation: Connotation is the alternate or secondary form in which a word is used, such as is the case with the word donkey, which in denotative form implies the equine type animal, and in the connotative form the dumb man or person.   Get it? So, we have to be super conscious of the meaning and power of the words we choose when having written conversations. Is like: the connotation of the words OCUPO and NECESITO could be similar, but the correct thing to say, because of the denotation of the words, is NECESITO QUE ME AYUDES ME ACORREGIR ESTE CODIGO.   It is better that way so we don't misunderstand things. And if so, nothing better than talking to eliminate misunderstandings, right? Talking-communicating is the best way to understand each other, the best way to organize ourselves.   It is good to be sincere and direct. But, we must try to be assertive. And, in my opinion, there is a fine line between being assertive, sincere, or direct > and rude. To be assertive the message must get through to the receiver correctly, otherwise, it's not.

momazo

Learned by graciela-virgen on Mar 3, 2021

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THE HOOK IS IN EXPERIENCE

When working with brands, yep, its image and its communication are essential. But, TODAY I LEARNED: EXPERIENCE IS THE REAL HOOK!! People will forget what you say, people will forget what you do, but they will never forget HOW YOU MAKE THEM FEEL!!! Right???

In life, sometimes I tend to observe and analyze stuff that would help me to improve something, especially at work. There is a local fashion brand I used to follow (as a fan, I must say) because -besides their clothes are cute- I loved their branding and how they work with their social media communication. Well, I am working with my own fashion brand and I tend to look at the mentioned one as a visual reference. But I wanted to know how their logistics works and I tried to buy something to learn about it, BUT THE EXPERIENCE WAS TERRIBLE! They made me feel ignored and even stupid with their election of some words...

I must say this post is not about talking sh** about a brand and complain about it. Is about expose a case so we can understand why EXPERIENCE is the real value. Even if you have the most beautiful, luxurious, good vibing brand, if you gave a negative experience YOU WILL LOST a follower and probably A CLIENT!

Consumers will transmit their experience: positive or negative. It could become viral and have a huge impact. So, if you really want to capitalize with it, GIVE THE BEST EXPERIENCE EVER TO YOUR AUDIENCE! You could even create brand ambassadors by doing it!

xoxo

Learned by graciela-virgen on Feb 25, 2021

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