THE HOOK IS IN EXPERIENCE
When working with brands, yep, its image and its communication are essential. But, TODAY I LEARNED: EXPERIENCE IS THE REAL HOOK!! People will forget what you say, people will forget what you do, but they will never forget HOW YOU MAKE THEM FEEL!!! Right???
In life, sometimes I tend to observe and analyze stuff that would help me to improve something, especially at work. There is a local fashion brand I used to follow (as a fan, I must say) because -besides their clothes are cute- I loved their branding and how they work with their social media communication. Well, I am working with my own fashion brand and I tend to look at the mentioned one as a visual reference. But I wanted to know how their logistics works and I tried to buy something to learn about it, BUT THE EXPERIENCE WAS TERRIBLE! They made me feel ignored and even stupid with their election of some words...
I must say this post is not about talking sh** about a brand and complain about it. Is about expose a case so we can understand why EXPERIENCE is the real value. Even if you have the most beautiful, luxurious, good vibing brand, if you gave a negative experience YOU WILL LOST a follower and probably A CLIENT!
Consumers will transmit their experience: positive or negative. It could become viral and have a huge impact. So, if you really want to capitalize with it, GIVE THE BEST EXPERIENCE EVER TO YOUR AUDIENCE! You could even create brand ambassadors by doing it!