Customer experience has never been more critical. Consumers crave enjoyable experiences with brands that are memorable. User-generated content (UGC) ticks all the boxes when it comes to connective content:
It builds and strengthens communities
It’s relatable and uplifting
It enables brands to meet customers where they’re already hanging out
It helps brands generate tons more content against a backdrop of stay-at-home orders and restrictive measures
UGC will be a common theme in 2021 as a significant content resource.